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Show Notes:-

N.B. Currently the time-code on the video is not counting down as it does on justin.tv. When Ed uploads to YouTube I will put that up instead and update the time-codes.

This show was originally recorded on March 25th 2008 20:30 EST

55:06 Welcome to the 2nd thirty day challenge TV show.

54:40 Thanks so much for the comments. I enjoyed the feedback from the last one.

54:09 For newcomers:-

You need to be logged in to use the chat screen
It would be great if you could add me as a favourite

52:38 You can subscribe to my Twitter feed at www.twtter.com/ed_dale

50:15 I call this a TV show very deliberately; it’s the psychology (that’s important). All of you should be looking multimedia of some description:-

* Audio
* Video
* PowerPoint with recorded audio

It has a dramatic effect on marketing. We have 40 people joining the 30dc every day from YouTube alone.

48:35 Our brains have been trained from a very early age to give a TV show your attention, and it’s a very big deal. What makes it a very big deal is the chat.

47:33 You’ve got all the best bits of TV and you can react.

47:00 If I were a trout fisherman I would be doing one of these every week. If you’re an avid trout fisherperson you would tune in to these. You could play videos shot outside and it would look a treat.

46:12 I love leverage online. One of the things that Rob Somerville always bangs into my head is the ability to take this and put it on YouTube, and if you’re signed up with justin.tv and you can take clips and put them on your site.

45:02 For some of you the thought of putting your head on this medium is a bit of an issue, but you can pre-shoot the whole thing.

44:24 I wanted to talk about some of the 30dc mythology. At its core it’s about your first steps making money online. If you buzz over to www.thritydaychallenge.com, it’s absolutely free and it’s high quality instruction. There are some who are selling this stuff for lots of money to teach the same thing.

43:47 Something that people find a bit confusing are all these references to pink thongs. Dan thought he would try his own 30dc a couple of years ago. Instead of trying to make $10 in 30 days he tried to make $15,000 in a month with a budget of just $125. Because he was drunk he agreed to parade publicly in a pink thong if he failed. He missed the mark by $400-$500. The problem with this failing is that he had to carry out this bet. This next video is parental guidance rated.

 http://www.youtube.com/watch?v=BW0xOhH34oQ

That is the mythology of the Pink Thong. Trust me it was pink before it got wet. If you look in the YouTube video and you freeze it at the appropriate point you might want to look in the reflection in the window.

38:30 Welcome to Michelle McPherson, my favourite person who I haven’t met

38:10 This week it was my birthday, and I got some Xbox games, but it died. Someone sent me an old man’s personals website, because now I’m qualified.

37:30 You should check out the latest issue of Wired magazine. The cover story is by Cliff Andersen, the gentlemen who put together the book, “The long tale”.

36:20 In the 30dc we show how to exploit the phenomenon of the long by getting lots of small bits of traffic. Lots of little bits of traffic add up to a lot of traffic.

35:55 The most important thing that we can be doing in internet marketing is Market research; it’s where the battle is won and lost 97.5% of the time in my opinion. Online, there is no excuse to take any risks at all because you can know everything about a particular site/competitor/market.

34:41 You can start small and get big. I will throw up the challenge to name a successful company that has actually succeeded that has had bags of cash in the bank before it started. The truth is that nobody did. EBay came from selling Pez dispensers, Google was a PhD paper, (same with) General Motors and Ford.

33:12 Money can absolutely choke your business. The business conversations rotate around which chair we should use in the foyer as opposed to, “How do we make money to eat?” That’s why I love the 30dc; every company starts making its first $10.

31:43 Our first job is to get 200 people to our money page, because the 2nd part of the symphony is traffic. If the tree falls in the forest, but no one hears it, did it really fall?

30:50 So in wired, Chris Andersen talks about Free. As internet marketers we have known about the value of giving away free stuff for the longest time.

29:52 Someone said ask “There’s all this free stuff all over the internet, why would someone choose to pay for it?” John Reese said that what we are saving people is time – our most valuable commodity. We save people time.

28:50 This year’s 30 dc will be covering what happens when you apply these techniques to real businesses. In fact they have had the best results. So think about what you’re doing in your day job; where this really works is little craft markets. It’s very, very important that by starting small you’re setting yourself up to being actually very big.

26:55 I want to talk about Jeff Walker’s product launch Formula http://www.tubbynerd.com/plf/. Gary Halbert just gave his letters away in the end.

26:07 People think that by giving away stuff they’re just making sure that they won’t pay for something.

25:31 With product launches you see all the big things but you don’t see the small markets. What you don’t know is that a lot of Jeff’s case studies have been 30 day challengers.

24:59 Think about trout fishing forums/websites/blogs – they don’t know about internet marketing/JVs/launches.

24:30 A huge mistake people make is not being subtle about getting JV partners. As Neil Strauss in The Game would teach us it’s not your best opening line. The Game book is great if you can forget that it’s about dating and apply it to your niche. You want to say something interesting so they will be interested.

22:55 You need to build up the moment. This is a key thing that a lot of people think that we build our relationships overnight. John did his first 1million dollar day 3 years ago, like the 4 minute mile shifted people’s mindsets

21:55 2 years before the launch, he did anything he could to help others. That got him the JVs.

20:44 To be successful, you need to be involved in your product marketplace.

20:03 One of the things that I get emailed about is Bloglines. It’s brilliant to get all the information hand delivered to you.

19:17 I think trade shows are the number one missed opportunity. Out there has never been easier. You get so little mail these days.

18:04 People at the trade shows are there to do deals. You can kill three birds with one stone.

17:49 HIGHLIGHTED MATERIAL: If you have your podcasting gear (like a podcast with mic) and you organise to do interviews with these people, you get content, you develop relationships with these people and you line up JVs. It’s a killer technique

16:57 Question: Is a JV like an affiliate? Answer: JV has a little bit of a real world connotation, but I think they are interchangeable. They become your promotion partners.

16:00 It’s so powerful because it’s a third party recommendation which is the most powerful thing in internet marketing.

15:30 If you want to find more about product launching check out Jeff’s Product Launch Formula. Check it out, because you get some killer content. Also he is using the exact methodologies that he teaches in his product.

14:42 I’m fascinated by the music industry. The industry is dead but they don’t know it. In the 80s they had the top 40 and Thriller dominated the charts. It would build and build on momentum. The only way you would know about it was via radio. Now because of product launches online, everyone knows when something comes out. It is completely different to the past.

12:30 The great news is that some guys do product launches every 2 weeks.

11:59 One piece of info on the Beechworth Conference is a little template.

11:08 We are about to close it off, there will only be around 30 people there. Some of the smartest people are invited: Mark Lindsey and Daniel from the article distribution stuff, Pete Williams – PR god, obviously Dan and I will be there.

10:04 A lot of black hat will be taught, not because we want to teach them, but to know how to fight back.

9:25 We are going to teach market research like it has never been taught before. You can know what keywords your competitors are using. Dan is extraordinary when it comes to this stuff.

8:43 We think this video stuff is going to be really key in this upcoming year.

8:20 Andrew (Nes) Nesbitt will be in there too.

8:00 I want to give a peek behind the scenes in the lab.

6:50 One of things we have to do are look out for new web 2.0 sites. For example Weebly and Tumblr. We need to continually test those sites.

6:05 I’d love to pop up now and again and give a new site, but we get 15,000 people a day come to the 30dc blog.

5:33 We are starting to see some real success with Squidoo. You might want to brush off some of your old Squidoo lenses and start giving them some love.

4:58 A really cool technique that Dan developed is the ability to combine lots of RSS feeds and mix them in such a way that you don’t get penalized with duplicate content.

4:27 The tool he uses is Yahoo pipes. In the most recent Immediate Edge newsletter we show you what you need to do to provide a unique feed.

3:25 This would be great for example if you have a parked domain with high PR. This technique is killer for proving on topic content.

2:09 Another thing we have been playing with is PDF documents. They are handy because they can’t easily and the receiver sees thing the way you do.

0:59 Did you know you can take your RSS feeds and create a PDF feeds from it? You can bundle up your feeds as a book and give it away.

0:19 Google searches PDFs and may look at PDFs a little bit differently. Something in that one for all of us.