In this video Ed devotes a large part of it getting accross the idea that FriendFeed is the most powerful internet marketing tool of the year.
Embedded Video 05:00 Ed talks about a really interesting book called “The Brain Rules” 14:30 Ed shows how to add the FriendFeed search engine to your Flock search box 15:40 “What people don’t realise about FriendFeed is that it’s a whole database of people’s experiences on the internet. 17:40 Ed demonstrates the power of using the advanced search in FriendFeed and in particular the Shared from site options. 19:20 It is possible to search just the posts that have been commented on or have been liked – this filters out just the most interesting ones. 20:50 “FriendFeed is the most powerful thing I have shown on the 30DC.” “FriendFeed will get you ranked so highly in Google it’s not funny” 30:20 In a public FriendFeed room, drag the “Share Something” button to your Flock toolbar. Now you can quickly contribute to that FriendFeed room without wasting any time. 32:30 Think about creating a FriendFeed room for your team – what a fantastic resource that would be. 33:50 All of the things Ed is talking about here is a preview to the forthcoming videos lessons on the 30DC. FriendFeed becomes this glue around which your team can base its experiences and you can stay in touch. The more you’re in touch, the more you communicate, and the better relationship you have. 36:40 FriendFeed and Twitter are completely different. Twitter is a distribution platform, whereas FriendFeed is an encyclopaedia of a person’s experiences as they want you to see them. 38:30 “There are only two types of things [online] there are pipes and the stuff that flows through the pipes. As marketers, only those two things matter. If you try to be both, it won’t work – you have to be one or the other. That is what it’s all about in marketing.” 39:50 Next week we are going to start focusing on teams. Another amazing book to read is “Group Genius”. In the 30DC context, a team is a group of people that commit to communicating together. 41:40 Ed explains that following a step by step process is not the hard part, it’s the emotional part that is the obstacle. The number one antidote is being in a team. The most effective teams are the ones from very diverse backgrounds. Tags: ThirtyDay Challenge Show Notes
Embedded Video
05:00 Ed talks about a really interesting book called “The Brain Rules”
14:30 Ed shows how to add the FriendFeed search engine to your Flock search box
15:40 “What people don’t realise about FriendFeed is that it’s a whole database of people’s experiences on the internet.
17:40 Ed demonstrates the power of using the advanced search in FriendFeed and in particular the Shared from site options.
19:20 It is possible to search just the posts that have been commented on or have been liked – this filters out just the most interesting ones.
20:50 “FriendFeed is the most powerful thing I have shown on the 30DC.”
“FriendFeed will get you ranked so highly in Google it’s not funny”
30:20 In a public FriendFeed room, drag the “Share Something” button to your Flock toolbar. Now you can quickly contribute to that FriendFeed room without wasting any time.
32:30 Think about creating a FriendFeed room for your team – what a fantastic resource that would be.
33:50 All of the things Ed is talking about here is a preview to the forthcoming videos lessons on the 30DC.
FriendFeed becomes this glue around which your team can base its experiences and you can stay in touch. The more you’re in touch, the more you communicate, and the better relationship you have.
36:40 FriendFeed and Twitter are completely different. Twitter is a distribution platform, whereas FriendFeed is an encyclopaedia of a person’s experiences as they want you to see them.
38:30 “There are only two types of things [online] there are pipes and the stuff that flows through the pipes. As marketers, only those two things matter. If you try to be both, it won’t work – you have to be one or the other. That is what it’s all about in marketing.”
39:50 Next week we are going to start focusing on teams. Another amazing book to read is “Group Genius”. In the 30DC context, a team is a group of people that commit to communicating together.
41:40 Ed explains that following a step by step process is not the hard part, it’s the emotional part that is the obstacle. The number one antidote is being in a team. The most effective teams are the ones from very diverse backgrounds.
Tags: ThirtyDay Challenge Show Notes
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